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School
Holmes Colleges Melbourne*
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Course
ACCOUNTING 601
Pages
1
Upload Date
Feb 11, 2024
Uploaded by DeaconManatee3611 on coursehero.com
Marketing plan: Outline Executive summary Marketing audit ® (orporate connection ® Review of products and services ® External environment Political Economic Social Technological Environmental Competitive analysis Commercial partners Market and consumer research ® Internal environment SWOT analysis internal research organisational structure audit - segmentation and targeting Objectives and goals Action plan: strategies and tactics Resource requirements Evaluation and contingency plans
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Uploaded by DeaconManatee3611 on coursehero.com